STRATEGIC PLAN 2020-2024
The strategic plan guides our Executive and Management in the activities of the organisation.
VISION: Badminton – The leading regional sport accessible to all.
MISSION: To lead and strengthen, in partnership with our stakeholders, innovative, sustainable and exciting development and event initiatives.
The Strategic Plan has four strategic focuses which provide the focus of our energy:
- Organisation Capacity and Capability Building
- Marketing and communications
- Tournaments and Events
- Badminton For All
Excellence: Strive continually to be the best in what we do to achieve quality experiences and outcomes
Innovation: Embrace, adapt and implement change through continual improvement to enhance delivery and engagement
Leadership: To empower and give confidence to all, to be bold, brave, innovative, collaborative and inspirational
Integrity: High levels of honesty, transparency and ethical behaviour creating an environment of trust and respect for everyone in everything we do in a fair and responsible way
Inclusiveness: Proactively embrace diversity and inclusivity, providing accessible and equitable opportunities across all events and activities