The strategic plan guides our Executive and Management in the activities of the organisation.

VISION: Badminton – The leading regional sport accessible to all.

MISSION: To lead and strengthen, in partnership with our stakeholders, innovative, sustainable and exciting development and event initiatives.

The Strategic Plan has five strategic focuses which provide the focus of our energy:

  • Organisation and capacity building
  • Participation and development
  • Partnerships
  • Events
  • Marketing and communications