SOCIAL MEDIA
A very powerful tool
Firstly, social media is a very powerful tool. It can help organisations and players reach millions of fans, allows you to update fans quickly and efficiently, and builds profiles of players for the betterment of the sport. It’s also great for creating long- and short-term commercial opportunities. However, it can also fuel arguments, negativity and other dangers.
Therefore, it is important all athletes feel safe and secure while using such social media platforms. So, in view of recent events, BWF would like to highlight the importance for athletes in safeguarding their social media accounts; not only against hacking attempts or identity theft, but also harassment and online cyberbullying.