All the main news items

Australian Lockdowns Non-Issue for Shuttle Time

During the downtime of 2020, Badminton Australia was able to grow its Shuttle Time participation despite lockdowns and inconsistent schooling throughout the year. With the aim of continuing to engage as many participants as possible to keep children fit, happy and healthy during a time when they had limited access to regular physical activities, Badminton…

P.V.Sindhu and Michelle Li appointed athlete ambassadors for IOC’s ‘Believe In Sport’ campaign

The Badminton World Federation (BWF) is delighted to announce that India’s Pusarla V. Sindhu and Canada’s Michelle Li have been nominated as athlete ambassadors for the International Olympic Committee’s (IOC) ‘Believe in Sport’ campaign aimed at preventing competition manipulation. Pusarla and Li will be working alongside other athlete ambassadors from around the world to raise…

Candidates for BWF Council elections announced

BWF Council Elections will be held at the 82nd BWF Annual General Meeting (AGM) on 22 May 2021. Candidates were revealed today in a communication to the BWF Membership. There is just one nominee each for three positions on the Executive Board: BWF President – Poul-Erik Høyer (Denmark); BWF Deputy President – KhunyingPatama Leeswadtrakul (Thailand);…

BOC Coaching and Development Manager, Robbie Thackham, among first to complete BWF Coach Education Level 3 Course

Pictured: Robbie Thackham (bottom right) joins fellow coached for virtual graduation Badminton Oceania’s Coaching and Development Manager, Robbie Thackham, was among the group of graduates who recently completed the pilot of the Coach Education Level 3 Course. He joined other coaches from Europe and Asia to attend the BWF’s first “virtual graduation” activities, recognising the…

‘I am Badminton’ campaign a global success

The expansion of Badminton World Federation’s ‘i am badminton’ integrity campaign has gone from strength to strength during the COVID-19 pandemic with 31 new regional and national ambassadors onboarded across nine languages. This follows the unveiling of a new batch of global ambassadors last April. The emphasis has been on raising awareness through digital activations…

Humans of Shuttle Time: Merlie Tolentino – Northern Marianas

Pictured: Merlie Tolentino (centred) – Northern Marianas The Badminton World Federation’s Humans of Shuttle Time series presents the perspectives of those who work on badminton development at the grassroots level. Merlie Tolentino, Shuttle Time National Coordinator for Northern Marianas Badminton Association, recounts how badminton has impacted her life on and off the court. Growing-Up Years I…

BWF excels on #SportOnSocial league table 2021

The Badminton World Federation (BWF) has been recognised for its prowess on social media in the #SportOnSocial League Table 2021 rankings powered by Redtorch. The annual rankings report released on Tuesday 30 March 2021 reviews the social media performance of Olympic International Federations across Facebook, Instagram, Twitter and YouTube throughout COVID-19 affected 2020 (1 January…